A Better Way To Reach Internet Enabled Mobile Phones

9 out of 10 .com sites are not designed to be used on a mobile phone.

All .mobi sites are optimized for viewing on a mobile phone, providing the major advantage of the domain, from the users’ perspective, of compatible content. This means, websites may be optimized for the special capabilities and restrictions of mobile devices, such as smaller screens, device form/size, device input/output options, existence of embedded sensors (acceleration, location, touch, etc.), as well as human factors such as expectations of immediacy of results, context awareness under a shortened attention span (compared to home use of the Internet).

There is only one standard that guarantees you a site specifically designed for your mobile phone and that’s .mobi. Just like how sites ending in .gov (such as IRS.gov) guarantee you a legitimate government site, sites ending with the .mobi “trustmark” guarantee you a legitimate mobile site.  Consider it a seal of approval that the site is mobile certified.

TXT4 CRM has an impressive body of work in this space working with leading brands in the most demanding mobile markets in Europe.  Additionally, we leverage the complementary strengths of our .mobi and SMS technology platforms to develop integrated mobile engagement solutions for both internet and non-internet enabled mobile users.

Some examples of our work.

Adidas World Cup

FEATURES: Enabled users to register to win various limited edition Adidas gear not sold in stores, as well as download exclusive mobile content connected with the event. Additionally, users were able to select their favourite team and receive branded score updates via SMS each time their team was playing.

IMPACT:  Adidas was not only able to develop an entirely new channel for direct and regular engagement with potential customers, but could better understand other interests and attributes of individual participants in order to more highly segment future communication.

Sony BMG

FEATURES: Ability to receive alerts and unique mobile content or activities related to an artist’s tour by becoming a sort of virtual roadie for each stop on the artists tour.

IMPACT:  Rather than individuals only being engaged with the artist at local venues on international tours, fans can stay engaged with their favorite artist throughout the entire tour, increasing awareness prior to local appearances, as well as developing a new channel to sell exclusive content not generally distributed.

Cosmopolitan

FEATURES: Cosmopolitan readers who had registered for the Cosmo Mobile service (a simple 1 time SMS registration) could send an SMS or enter in a mobile Web site a unique code found in the masthead of each magazine that would allow them access to a unique mobile Web site that would offer extended content that complemented the content of each monthly issue.

IMPACT:  This effort allowed Cosmopolitan to track hand-to-hand distribution (beauty salon, doctors’ office, sharing among friends, etc.) in order to gain valuable insight into share vs. purchase demographics, and the ability to understand various clusters of influence that could be useful in presentation to potential advertisers.