news & articles

2010

Reflect Announces Partnership with TXT4CRM

Adds Mobile Engagement Solutions to Arsenal of Full-Service In-Store Digital Media Offerings

DALLAS, August 31, 2010 – Reflect Systems, a leading, national full-service provider of in-store digital media solutions including digital signage, today announced a strategic partnership with TXT4CRM, a technology platform and service provider of comprehensive mobile marketing engagement solutions. The alliance enables both companies to equip their clients for the future of retailing, by offering multi-channel customer engagement solutions that change customer behavior through optimized merchandising and produce sales results.

“We partnered with Reflect because they have the technology, the experience and the trust of some of the largest U.S. retailers,” said Carrie Chitsey, chief executive officer of TXT4CRM. “By developing more cohesive mobile and in-store media platforms with Reflect, we’ll provide enhanced results for clients and help them achieve stronger connections with the shopper at the point of sale and beyond.”

Using Reflect’s market-leading ReflectView platform in conjunction with TXT4CRM’s mobile solutions, retailers and brands can now easily present and manage mobile engagement programs through in-store digital displays and interactive kiosks, in addition to delivering messages via text. The cohesion of in-store digital media (point of sale) solutions with mobile marketing (anytime, anywhere) solutions, allows companies to more effectively provide timely and targeted engagement with shoppers on their in-store and post-store shopping journeys.

“We’re excited to join forces with TXT4CRM and look forward to advancing cutting edge solutions together,” said Matt Schmitt, co-founder and chief executive officer of Reflect. “Our respective solutions are unique and proven game-changers, and combining the two strategies will be pivotal for our clients.”

About Reflect

Founded in 2001, Reflect is a leading, national full-service provider of in-store digital media solutions including digital signage, interactivity applications and assisted shopping features; and ReflectView, the most flexible, scalable and proven digital media merchandising solution on the market. Headquartered in Dallas, Reflect has nearly a decade of industry experience gained from developing some of the largest digital media networks in North America, including Best Buy, GameStop, Target and Verizon Wireless. Reflect serves mid- to large-size companies, specializing in retail, banking/finance, hospitality, entertainment and quick service restaurants (QSR). For more information about Reflect, please visit www.reflectsystems.com.

About TXT4CRM

TXT4CRM is a mobile engagement company that provides a proven mobile engagement software platform and consulting services to enable companies to rapidly design, deploy and analyze a variety of innovative mobile marketing engagement solutions that drive revenue, build relationships and capture operational efficiencies. Used by leading brands, retailers, advertising agencies and other software providers, TXT4CRM processes millions of mobile interactions a month. Our software and services span the entire mobile marketing spectrum form SMS/MMS to mobile web and mobile application development. For more information about TXT4CRM, please visit www.txt4crm.com.

GMI announces Mobile Market Research Solutions in the US, in partnership with TXT4CRM

Bellevue, WA – August 25, 2010 - GMI (Global Market Insite, Inc.), a provider of technology-enabled solutions for global market research, is partnering with TXT4CRM, the mobile engagement company, to offer mobile market research solutions.

GMI announces GMI Mobile beta, with short SMS-based diary tracking, customer satisfaction, polling and purchase intent studies to augment traditional market research. Market researchers can choose to run traditional online studies and follow up with a subset of mobile subscribers. GMI Mobile also enables researchers to develop short standalone studies specifically designed for mobile phones when fast turnaround is required. With over 270 million mobile subscribers in the US and over 100 million projected to access the web on their mobile device by the end of 2010, GMI can extend the reach of market research to improve the quality and reliability of the information. Mobile respondents want their voice to be heard and they may prefer to use a cell phone to communicate their opinions. “From the initial conversation with our customers to the completion of a research project, we combine our technology and processes to make sure we provide access to the right people at the right time to deliver the right results,” said Mike Brochu, CEO at GMI.

GMI is combining its balancing and sampling technologies with TXT4CRM’s SMS/MMS platform & mobile engagement expertise to offer researchers statistically valid insights with comprehensive views from online and mobile studies. “Our enterprise class platform offers interactive customer dialogs, notifications and polling to complement GMI’s market research technology and expertise.” said Carrie Chitsey, CEO of TXT4CRM.

GMI’s technology suite supports the delivery of a high-quality and representative on-line sample, plus the security of enhanced respondent source validation, fraud and location detection. “When we combine these assets with GMI’s GlobalTestMarket Panel and the mobile engagement expertise from TXT4CRM, we are delivering mobile market research done right” said Brochu.

The initial launch of GMI Mobile is for the United States only, with plans to expand to other countries as the market develops.

About GMI

GMI (Global Market Insite, Inc.) provides access to the right people at the right time to deliver the right results, empowering researchers and marketers worldwide to generate reliable, consistent and actionable information that enhances their decision making capability. Founded in 1999 with global headquarters in Bellevue, Washington, GMI has operations in America, Europe and Asia Pacific. For more information, please visit us online at www.gmi-mr.com or email us.

About TXT4CRM

TXT4CRM provides an enterprise-class mobile engagement software platform and professional consulting services to enable companies to rapidly deploy and analyze mobile marketing and business solutions. TXT4CRM works with leading brands, retailers, advertising agencies and other software providers, offering solutions that span the entire mobile marketing spectrum form SMS/MMS to mobile web and mobile application development. For more information about TXT4CRM, please visit www.txt4crm.com.

Media contact

Kathy Miller

hawkeye & TXT4 CRM Announce Partnership