Nielsen: Teens Text 10 Times/Hr.
Posted on 11. Feb, 2010 by Chris in Blog, Mobile Marketing
American teenagers send an average of 10 text messages per hour they are not in school or sleeping, according to research by The Nielsen Company, reports Marketing Vox.
Nielsen predicts overall text message usage will grow as the heavy text messaging population ages and entices the older generations to text with them in order to stay in contact with them. The average text message number has increased every year, but the huge room for growth that is still remaining has been underestimated given the penchant for texting among the 17 and under segment.
Overall, text message usage is also expected to grow as the heavy text messaging population ages and entices the older generations to text with them in order to stay in contact with them as any parent of a teenager can probably attest to. The average text message number has increased every year, but the huge room for growth that is still remaining has been underestimated given the penchant for texting among the 17 and under segment.
